Why did I buy SPICY PB?

I once encountered a jar of The Heat is On peanut butter while at the beach last summer. I didn't buy it because spicy peanut butter is weird, but I bought it when I spotted it at Bristol Farms in Newport Beach. It's way too spicy to just eat by itself. Thankfully, I found a recipe on the Peanut Butter & Company website for soba noodles. I'll use shirataki noodles instead.